Cause related marketing for the brand Lite Wheat. Lite wheat is a brand for diet conscious people who are looking forward to reduce their weight. For cause related marketing I have decided to do something for the Pakistani children who are suffering from obesity. Obesity causes heart diseases, arthritis, etc. at a very young age. Millions of children suffer from this problem every year. My idea is to give 10% profit on every pack bought to the Childhood Obesity Foundation. The Childhood Obesity Foundation is an NGO working for the children suffering from obesity.

I have designed a magazine insert for Cause related marketing, in which I have illustrated a tummy of a kid suffering from obesity, there is copy written on the tummy ‘you can help me by just unfolding from right and left’. By unfolding the flaps on the right and left the tummy will be in smart shape. And a message will reveal ‘Your little effort can help so many kids suffering from obesity’. On the backside of the magazine insert there is a detail message of the CRM program along with logos of the brand and the NGO Childhood Obesity Foundation.